The latest men’s apparel collections are serving up a refreshing blend of comfort and versatility. According to WGSN’s in-depth retail analysis, two key drivers are shaping the season’s must-have looks – the prioritization of comfort and the demand for apparel suited to hybrid lifestyles.
Comfort Reigns Supreme
When it comes to bottoms, wide-leg and baggy trouser silhouettes are clear winners, excelling in sales across both the UK and US markets. Consumers are favoring these relaxed, roomy fits for their comfort appeal, ushering in an era where restrictive skinny jeans are firmly taking a back seat. Retailers would be wise to increase their investment in wide-leg styles for upcoming Fall/Winter 2024 and Spring/Summer 2025 seasons to meet this growing demand.
Functional Fashion for Hybrid Lives
With more people navigating work, leisure and everything in between, the versatility of technical performance apparel is making serious waves. Data shows a surge in consumer interest and searches for terms like “technical apparel” and “Gore-Tex”, highlighting the relevance of clothing with built-in stretch, wrinkle-resistance and breathability. This allows for a seamless transition from the couch to the street and everywhere in between.
The New Preppy
While comfort and function are paramount, men aren’t sacrificing style. The New Prep aesthetic continues its strong run in stores worldwide, with classic preppy staples like varsity jackets and cardigans getting a seasonal makeover in fresh pastel hues. This softer color refresh ushers in a more laidback take on the traditional academicinspired looks.
Utility Meets Business Casual
For those navigating hybrid office environments, utilitarian details are infiltrating workwear separates. Cargo pants and statement pockets maintain their presence, adding a functional edge to business casual and workleisure ensembles. Meanwhile, sports-inspired finishes like drawstrings and technical fabrics are elevating tailored pieces for enhanced versatility.
Everyday Essentials Refined Wardrobe
Basics are also getting a contemporary update. The timeless striped button-down showcases an array of engineered stripe iterations for spring. And coordinating loungewear like hoodies and t-shirt sets are being refined for a seamless transition from couch to street. Even subtler styling flourishes like neckerchief accents are emerging, reflecting an overall softer masculinity footprint.
As we move through spring 2024, menswear is striking a careful balance between comfort, versatility and elevated yet relaxed styling. WGSN’s comprehensive report highlights the key trends and design directions retailers need to action to align with these evolving consumer priorities.
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