From Tradition to Trendy: 10 Most Popular Clothing Brands in India

From traditional attire to trendy outfits, Indian clothing brands have made a significant impact both locally and globally. These brands reflect India’s rich heritage while embracing modern trends, making them popular among a wide range of consumers. Let’s dive into the world of Indian fashion and explore the most popular clothing brands in India that have shaped the industry.

Mufti

Year of Establishment: 1998
Key People: Kamal Khushlani (Founder)
Design Philosophy: Casual, stylish, and unique
Headquarters: Mumbai, Maharashtra
Approximate Annual Revenue: $100 million

Overview of the Brand: Mufti, founded by Kamal Khushlani in 1998, is synonymous with casual wear in India. The brand offers a wide range of clothing options, including jeans, shirts, t-shirts, and jackets, focusing on creating something unique and stylish.

Popular Products: Mufti is best known for its denim collection. Their jeans come in various fits and styles, making them a favorite among the youth. Additionally, their printed shirts and casual t-shirts are highly popular for everyday wear.

Target Audience: Mufti primarily targets young men who are fashion-forward and prefer a casual yet stylish look. The brand’s trendy and comfortable clothing appeals to college students, young professionals, and anyone looking to stay fashionable without compromising on comfort.

photo/ifab

Pantaloons

Year of Establishment: 1997
Key People: Aditya Birla Group (Parent Company)
Design Philosophy: Fashion for everyone at affordable prices
Headquarters: Mumbai, Maharashtra
Approximate Annual Revenue: $500 million

History and Growth: Pantaloons, a part of the Aditya Birla Group, has been a major player in the Indian retail fashion industry since its inception in 1997. The brand started with a single store in Kolkata and has since expanded to over 300 stores across the country.

Diverse Range of Clothing: Pantaloons offers a wide array of clothing for men, women, and children. From ethnic wear to western outfits, the brand caters to all fashion needs. They also house several in-house brands that provide diverse fashion choices.

Unique Selling Points: Pantaloons stands out due to its affordable pricing and frequent sales and discounts. The brand ensures that fashion is accessible to everyone, making it a go-to destination for budget shoppers who do not want to compromise on style.

photo/infinitimall

Allen Solly

Year of Establishment: 1993
Key People: Aditya Birla Group (Parent Company)
Design Philosophy: Smart casuals, blending formality with style
Headquarters: Bangalore, Karnataka
Approximate Annual Revenue: $200 million

Brand Origin: Allen Solly, owned by the Aditya Birla Group, was introduced to the Indian market in 1993. The brand revolutionized workwear by introducing the concept of “Friday Dressing,” which encouraged a more relaxed and casual approach to office attire.

Signature Styles: Allen Solly is known for its smart casuals. Their chinos, blazers, and polo shirts are particularly popular. The brand offers a perfect blend of formality and style, making it ideal for both office wear and casual outings.

Market Positioning: Allen Solly positions itself as a premium brand that offers stylish and contemporary clothing. Their innovative designs and high-quality materials have made them a preferred choice for professionals looking to add a touch of sophistication to their wardrobe.

photo/whatshot

Peter England

Year of Establishment: 1997
Key People: Aditya Birla Group (Parent Company)
Design Philosophy: Affordable and stylish formal wear
Headquarters: Bangalore, Karnataka
Approximate Annual Revenue: $300 million

Introduction to the Brand: Peter England, another brand under the Aditya Birla Group, has been a trusted name in Indian fashion since 1997. It is known for its impeccable quality and affordable pricing, making it a popular choice among men.

Known for Its Formal Wear: Peter England excels in formal wear, offering a wide range of shirts, trousers, and suits. Their clothing is known for its perfect fit and comfort, making it ideal for office wear and formal occasions.

Impact on Indian Fashion: Peter England has significantly influenced Indian formal wear fashion. By providing high-quality, stylish, and affordable clothing, the brand has made it easier for men across the country to dress smartly and confidently.

photo/bokaromall

Raymond

Year of Establishment: 1925
Key People: Gautam Singhania (Chairman and Managing Director)
Design Philosophy: Quality and elegance in premium fabrics
Headquarters: Mumbai, Maharashtra
Approximate Annual Revenue: $800 million

Legacy and Heritage: Raymond is one of India’s oldest and most respected clothing brands. Established in 1925, the brand has a rich heritage and is synonymous with quality and elegance.

Premium Fabric Quality: Raymond is renowned for its premium fabrics. Their suiting fabrics are considered some of the best in the world, making them a preferred choice for tailored suits and formal wear.

Influence on the Textile Industry: Raymond has played a crucial role in shaping India’s textile industry. Their commitment to quality and innovation has set high standards, influencing other brands and contributing to the industry’s overall growth.

photo/magicpin

Also Read-Luxury and Tradition: 10 Most Popular Designer Brands In India

FabIndia

Year of Establishment: 1960
Key People: John Bissell (Founder), William Nanda Bissell (Chairman)
Design Philosophy: Traditional crafts and sustainable fashion
Headquarters: New Delhi
Approximate Annual Revenue: $150 million

Focus on Traditional Crafts: FabIndia is a unique brand that emphasizes traditional Indian crafts. Founded in 1960 by John Bissell, the brand collaborates with artisans across India to create products that showcase the country’s rich heritage.

Sustainable Fashion Practices: FabIndia is a pioneer in sustainable fashion. They use natural dyes, organic fabrics, and traditional techniques, promoting environmentally friendly and socially responsible practices.

Popular Collections: FabIndia’s collections include a wide range of ethnic wear, such as kurtas, sarees, and dupattas. Their home decor and personal care products are also highly popular, making FabIndia a holistic lifestyle brand.

Manyavar

Year of Establishment: 1999
Key People: Ravi Modi (Founder and Managing Director)
Design Philosophy: Stylish and traditional ethnic wear
Headquarters: Kolkata, West Bengal
Approximate Annual Revenue: $100 million

Specialization in Ethnic Wear: Manyavar is the go-to brand for ethnic wear in India. Founded in 1999, the brand specializes in traditional clothing for men, including sherwanis, kurtas, and bandhgalas.

Wedding Collections: Manyavar is particularly renowned for its wedding collections. Their elaborate and beautifully crafted outfits make every groom feel special on their big day.

Brand Reputation: Manyavar has built a strong reputation for its quality and craftsmanship. Their clothing is a blend of tradition and modernity, appealing to men who want to look stylish while embracing their cultural roots.

Being Human

Year of Establishment: 2012
Key People: Salman Khan (Founder)
Design Philosophy: Casual and trendy with a cause
Headquarters: Mumbai, Maharashtra
Approximate Annual Revenue: $20 million

Celebrity Endorsement: Being Human, launched by Bollywood actor Salman Khan in 2012, is a brand that combines fashion with philanthropy. The brand’s profits support the Being Human Foundation, which focuses on healthcare and education initiatives.

Charitable Initiatives: The charitable aspect of Being Human sets it apart from other brands. When you buy a Being Human product, you’re not just getting trendy clothing; you’re also contributing to a good cause.

Casual and Trendy Clothing: Being Human offers a wide range of casual wear, including t-shirts, jeans, and jackets. Their clothing is trendy and comfortable, making it a favorite among the youth.

Biba

Year of Establishment: 1988
Key People: Meena Bindra (Founder)
Design Philosophy: Fusion fashion blending traditional and modern styles
Headquarters: New Delhi
Approximate Annual Revenue: $150 million

Women’s Ethnic Wear: Biba is a leading brand in women’s ethnic wear. Founded in 1988 by Meena Bindra, the brand offers a wide range of traditional and contemporary clothing, including salwar kameez, lehengas, and kurtis.

Fusion Fashion: Biba is known for its fusion fashion, blending traditional Indian designs with modern silhouettes. This unique approach makes their clothing versatile and stylish.

Brand Evolution: Over the years, Biba has evolved to include a diverse range of products, including accessories and footwear. The brand’s innovative designs and high-quality materials have made it a favorite among women of all ages.

Westside

Year of Establishment: 1998
Key People: Tata Group (Parent Company)
Design Philosophy: Variety and quality under one roof
Headquarters: Mumbai, Maharashtra
Approximate Annual Revenue: $400 million

Department Store Model: Westside, a part of the Tata Group, follows a department store model, offering a variety of brands under one roof. The brand provides a comprehensive shopping experience, with clothing, accessories, and home decor all available in one place.

Variety of Brands Under One Roof: Westside houses several in-house brands that cater to different fashion needs. Whether you’re looking for ethnic wear, western outfits, or activewear, you’ll find it at Westside.

Customer Loyalty Programs: Westside’s customer loyalty programs are a significant draw. Their Club West membership offers exclusive discounts and benefits, making shopping more rewarding for their customers.

Popular Clothing Brands in India at a Glance:

Here’s a table presenting the key details of the 10 most popular clothing brands in India.

Brand	Year of Establishment	Key People	Design Philosophy	Headquarters	Approximate Annual Revenue
Mufti	1998	Kamal Khushlani (Founder)	Casual, stylish, and unique	Mumbai, Maharashtra	$100 million
Pantaloons	1997	Aditya Birla Group (Parent Company)	Fashion for everyone at affordable prices	Mumbai, Maharashtra	$500 million
Allen Solly	1993	Aditya Birla Group (Parent Company)	Smart casuals, blending formality with style	Bangalore, Karnataka	$200 million
Peter England	1997	Aditya Birla Group (Parent Company)	Affordable and stylish formal wear	Bangalore, Karnataka	$300 million
Raymond	1925	Gautam Singhania (Chairman and Managing Director)	Quality and elegance in premium fabrics	Mumbai, Maharashtra	$800 million
FabIndia	1960	John Bissell (Founder), William Nanda Bissell (Chairman)	Traditional crafts and sustainable fashion	New Delhi	$150 million
Manyavar	1999	Ravi Modi (Founder and Managing Director)	Stylish and traditional ethnic wear	Kolkata, West Bengal	$100 million
Being Human	2012	Salman Khan (Founder)	Casual and trendy with a cause	Mumbai, Maharashtra	$20 million
Biba	1988	Meena Bindra (Founder)	Fusion fashion blending traditional and modern styles	New Delhi	$150 million
Westside	1998	Tata Group (Parent Company)	Variety and quality under one roof	Mumbai, Maharashtra	$400 million

Please note that annual revenue is approximate and varies year to year.

Conclusion

From traditional craftsmanship to contemporary styles, these brands have significantly influenced Indian fashion. They have made fashion accessible, affordable, and stylish, ensuring that everyone can find something that suits their taste and budget. The future of Indian fashion looks promising. With a blend of tradition and modernity, and a focus on sustainability and innovation, Indian brands are set to make a mark on the global fashion stage.

FAQs

What are the most popular clothing brands in India?

“Mufti, Pantaloons, Allen Solly, Peter England, Raymond, FabIndia, Manyavar, Being Human, Biba, and Westside” these are the most popular clothing brands in India..

Which Indian clothing brand is best for formal wear?

Raymond and Peter England are top choices for formal wear, known for their high-quality fabrics and stylish designs.

What makes FabIndia unique?

FabIndia’s focus on traditional crafts and sustainable practices sets it apart. Their products showcase the rich heritage of Indian artisans while promoting eco-friendly fashion.

Where can I buy Manyavar outfits?

Manyavar outfits are available at their exclusive stores across India and online through their website and other e-commerce platforms.

How has the Indian fashion industry evolved over the years?

The Indian fashion industry has evolved by embracing global trends while staying rooted in traditional craftsmanship. The rise of sustainable fashion and the growth of homegrown brands have further diversified the industry, making it more inclusive and innovative.